About simondroog

Focus on interaction between people and environment • Aspiring minimalist • Green graphic designer • Health food-junkie • Wannabe yogi

Building the Idea Greenhouse


For the project Create Your The Hague.com, [S!MPL] build a greenhouse with the help of children from Spoorzoeker primary school. The greenhouse will visit every neighbourhood in The Hague to gather ideas for better streets and neighbourhoods.

If you’d like to see more photo’s we took during the construction of the greenhouse, please visit the Create Your The Hague Facebook page.

Collecting plastic bottles in The Hague

To create awareness for the project Create Your The Hague.com, [S!MPL] roamed the city centre of The Hague on Sunday October 28th. We’re collecting plastic bottles to build the green house that is going to travel the streets in search of ideas to create a better The Hague.

If you’d like to experience the whole event, visit the Create Your The Hague Facebook page for more photo’s.

Paramedicum – user analysis and advice


A new design is being drawn by an architect for a paramedical building in Utrecht (Paramedicum). Both the owner of the building and the architect showed an interest in a design approach in which the wellbeing and experience of the users of the building were taken into account.

Read more about [S!MPL]’s involvement in this project: Paramedicum (pdf, 97 kb)

More information

Merel Koomen
[S!MPL] Environmental Psychology and Architecture
T: +316 4964 9708
E: merel@smpl.biz